We take full responsibility for sales performance of each establishment on an exclusive basis.
Our sales platform offers hotel and resort owners a dynamic and focused sales, marketing and reservations platform, enabling them to maximize income by ensuring the optimum distribution of their property to all source markets and revenue channels.
We continue to develop the specific property brand within the VNL Sales distribution network thereby adding continuous value to the properties we represent. We ensure each of the properties we represent retains its individual brand.
Product definition with service levels and specifications.
Match the product with destination and appropriate rate strategy.
Room and property classification.
Define and document the rate structure which will include the following rate categories:
- International rack
- South African resident’s rate (also called domestic rate)
- Best available rate (BAR)
- 4 Day window period – 4DW (special rates four days in advance)
- Stay Tonight (same day, ‘walk-in’ rates for one night only)
- Member Rate (exclusively and confidentially to VNL Leisure Club members)
Determine monthly and annual revenue targets.
Document sales & marketing programmes to achieve targets.
Set up manual where appropriate.
Monitor dynamic rate management to ensure optimal revenue from all revenue sources.
Performance reviews and analytical evaluation.
Reputation Management.
Advise on standard collateral which includes the following:
Signage
Branding
Websites
Brochures
Corporate Identities
Online and print advertisements
Film and Media
A dedicated reservation and call centre ensuring detailed and accurate reservations and follow up procedures.
Our market has always been the leisure tourist market.
Currently we are looking to extend our product range to the following areas:
The Winelands, preferably Stellenbosch or Franschhoek.
Game lodge experience in the Eastern Cape.